When it is time for brochure printing there are many things to consider. This does not have to be difficult; in fact it can be easy. There are a few things you need to consider: who is the intended reader of the brochure, or the audience? What are the key factors of many brochures? Most decisions that need to be made about brochure printing will come back to these key points.

Who is the intended reader of the printed brochure?

Whatever a poster, business card, or letterhead may be describing there should always be a specific someone the material is trying to reach. Who is the audience? Is the business card for someone buying a house, is the letterhead for a company with a particular service to offer, is the poster meant the catch the attention of a bride? Figuring out who the audience of the printed materials can be is important in determining what and how many to print.

What are the key factors when printing brochures?

At the beginning of brochure printing decide how many brochures or business cards need to be printed. Any business will need to print far more business cards than posters. Perhaps the business will only give a colorful glossy brochure to paying clients but will give the black and white flyer to any perspective clients. Is this brochure for any customer or just a few special clients? The answers to these questions will help settle the number of brochures needed.

What size should the brochure be? Will the brochure be folded in half, thirds, or another option? When folding in half an A4 (21 by 29.7 cm) sized paper could be considered ideal. When folding in three it is usually better to use an A4 (21 by 29.7 cm) sized sheet of paper, if your budget allows. Most brochures use standard size paper that is folded in three. This is also what a customer is used to reading. A poster also has size options. A small poster that is meant to be hung in many places is usually an A4 (21 by 29.7 cm) sized paper. To grab someone’s attention; use a larger custom sized poster.

Glossy or matte is another decision to be made. Glossy is very pretty and catches the eye quite easily. Glossy brochure printing is a definite must if the brochure will be used in a high traffic area or a location where there are many things for a client to see. However, when budget is a concern, using a matte, or colored paper, or black and white brochures could be a good alternative.

Brochure printing does not have to be complex or tricky. Once some of the above decisions are made the brochure will be easy. Of course there are other features involved with brochure printing but these are the big important factors that should be decided first.

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